We’ve wanted to record and share a video of our intros to CX Design and Journey Mapping for quite a while, but until now have been unsuccessful for various technical reasons. But, thanks to a professional media crew at a recent conference, we have something to share.
Our friends across the street — the Sterling-Rice Group, a wonderful strategy & innovation firm — run an annual conference on innovation here in Boulder, aptly named the Bolder Innovation Executive Forum.
This year, they asked if I could speak at their event and talk about human-centered design and customer experience innovation — an honor given the invitation-only crowd of business and academic leaders, entrepreneurs, and change agents. The event was just a few weeks ago, and I had the intimidating task of opening the conference.
I used the opportunity to speak about how human-centered design can unlock innovation within and across our organizations in everything we do, and touched on what I believe are the implications for innovation leadership in today’s business climate.
You’ll notice that the talk is built around a crash course in design thinking and another crash course in CX Journey Mapping, and it weaves in two of my favorite stories from the d.school. And since these are close cousins to the very same crash courses we offer in our CX Design workshops, I wanted to share the video here.
You’ll find the two crash courses at the following video locations:
- 05:20 – 17:20 :: Intro to Human-Centered Design (design thinking style)
- 18:05 – 38:45 :: Intro to CX Journey Mapping
So grab some popcorn and have a look. I hope you find the video useful and can leverage it in multiple ways: e.g., spin up before one of our workshops, get a refresher after, introduce your teams to the material, or prepare to facilitate your own session.
Many thanks to the SRG media & productions teams for capturing, editing, and posting this, so we could share it with you!